As part of a collaborative group project, I worked with three team members to design an outdoor promotional display for HSP, an Australian-owned manufacturer of premium 4x4 accessories. The objective was to increase brand awareness and drive sales by creating an engaging display that showcased HSP products in a realistic outdoor setting. Our concept featured a utility vehicle fitted with HSP accessories, allowing customers to see how the products perform in a practical, lifestyle-focused environment.

The display incorporated interactive product demonstrations, strong visual branding, and digital elements such as waterproof led displays showcasing the products on show. By combining hands-on engagement with clear brand messaging, the concept aimed to strengthen customer awareness of HSP and encourage purchasing decisions. This project enhanced my skills in teamwork, visual merchandising, marketing strategy, and consumer-focused design.